When we crack open a can of Sprite, it's like 40 grams of sugar.
That's enough to make half the world fat and diabetic. Joel Salatin once said, "Humans can now create technology faster than they can anticipate the consequences of using the technology."įor example, last year the modern world's agricultural technology produced about 1300 million metric tons of sugar! Unfortunately almost all of those options are part of the "mismatch."
You have been taught that having all these options are the final culmination of man conquering nature using technology. Like the Nobel Prize winner Christian Lous Lange said, "Technology is a useful servant but a dangerous master." The modern world is a blitz of options. My body is not designed to always have that many calories on demand. I can press one button on my phone and have Chinese, pizza, or fast food delivered in 30 minutes. So I am left thinking that maybe I am missing out on some big business opportunity. My brain isn't good at weeding out so many options. I have the option to pursue 1000 career choices and invest money into 10,000 different stocks. I would feel a hell of a lot better if I went to bed like the Amish do, when the sun sets. My house has lights that let me stay up all night and not get enough sleep. These advertisements are trying to take advantage of that trust. I see the billboards selling me things I probably don't need. That's a lot more than the 150 that Robin Dunbar, the Oxford anthropologist, said is the optimal number for my brain. I'm looking out my window right now at 1,062,000 people. The world that the hardwiring of you brain works best with has been replaced with a modern, crazy world. It's a village where you are encouraged to save and not spend everything you earn.īut guess what? That world is long gone. In that village you have 2 or 3 career choices but not more than that. The book covers much of this mismatch and explains how the hardwiring of your brain is adapted to be really good at living in a small village of about 150 people.Ī village where you go to bed around 7:30pm, sleep 8 hours, eat tons of vegetables and a little meat, and where you fall in love and have kids with an old friend you have known since childhood. I was reading for today's Book-Of-The-Day, Daniel Lieberman's, The Story Of The Human Body. What do I mean by this concept of the mismatch? It's the "mismatch." And there is one thing sure to bring you the "good life: Health, Wealth, Love, Happiness." It's avoiding the "mismatch." There is one thing sure to kill your hopes and dreams.